Marketing Wizard is an AI-powered tool designed to review marketing materials for compliance with legal standards and advertising regulations. It mitigates risk by identifying and correcting non-compliant content early in the development process, reducing the likelihood of costly changes at later stages.
Its advanced algorithms focus on accuracy, ensuring all content adheres to legal guidelines and reducing the risk of penalties. Marketing Wizard is the essential tool for any marketing team aiming to streamline compliance, protect their brand, and improve overall efficiency.
Marketing Wizard is intended for use in the Australian Market.
Uploading your creative
1. Log into Plexus and select the Marketing Wizard option from the the Dashboard.
2. Click the file icon or drag and drop your files to upload your creative.
3. Include additional context or questions about your file. Consider any detail that's relevant to your query such as:
"Generate a disclaimer for this advertisement."
"Tell me if this ad meets health and safety standards."
"Confirm whether this ad meets standards for advertising to children."
"Suggest where I shouldn't display this advertisement that promotes alcohol."
You may also want to try asking with one of the pre-written options from the list.
4. Click the Submit button or Enter on your keyboard to continue.
Reviewing recommendations
Plexus AI will review the document, combining the latest in Australian legislation to provide recommendations for amending the creative.
Marketing Wizard will provide an AI Recommendation to help fine-tune early versions of your creative.
You may also ask any follow up recommendations or upload additional files as required, using the chat bar.
Disclaimer: Plexus AI is intended to provide general information to help inform early versions of work, and to help reduce revisions required at latter stages of campaign approval. This does not constitute (and is not intended to constitute) legal advice and is not intended to replace a full legal review.
All information, content, commentary, recommendations and materials are for general information only. Information on this website may not constitute the most up-to-date or complete legal or other information.
We highly recommend a full legal review (with your legal representative) before going to market with this campaign.
Click the Copy icon in the top right corner of a recommendation to share the recommendations with legal and/or design teams at any time, or Submit for approval to send a notification to a lawyer for legal review.
Ask a lawyer by Submitting for approval
We thoroughly recommend that you further validate whether the creative is ready for market with your legal team. To do this in Plexus, click the button to Submit for approval.
This sends the creative to the Matters workspace, and notifies a key stakeholder in the legal team to validate that your creative is ready for market.
If your company has an in-house legal team, the creative will often be sent for review through this team.
If your company or agency does not have an in-house legal team, work will be sent to the Plexus legal team for review.
If you would like to view the resulting matter and align on next steps, click Go to matter and view the help guide on the Matter details page for further guidance.
Need help or have feedback for Marketing Wizard? Message [email protected].