Apple Inc has a set of guideleines to adhere to when running a promotion involving the award of an Apple prize e.g. iPad, Apple Watch, iPhone, etc.
Required Disclaimer
Apple requires the following to be included in any competition terms or promotional advertising:
Apple is not a participant in or sponsor of this promotion.
Plexus ensure terms via the Promotion Wizard includes the above clause.
Further Considerations
Logos: You are not able to use Apple logos in any advertising
Purchasing Apple Prizes: Apple products awarded as prizes can be purchased from any supplier.
Value of Prize: When providing the value of the Apple product to be awarded via the Promotion Wizard, ensure you add in the RRP value as listed on Apple's official website (rather than the price at which you purchased the product via a supplier). Click here to access the Apple AUS website.
Photos of Apple Prizes: You will need to shoot photos of any Apple prize to be used in advertising. Apple does not approve any photos/layouts but provides the following guidelines for product photos:
Do not alter or distort Apple product photos in any way.
Do not clutter Apple provided photos with props, models or marketing messages.
Always show products on a plain background.
Never animate or alter the photos when using them on web pages.
Never download or copy Apple photos from the public Apple website.
Never use/copy Apple trademark material.
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