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Liquor Prizes

What to consider when awarding an alcohol/liquor prize in a chance based promotion

Emma Tiberi avatar
Written by Emma Tiberi
Updated over 2 months ago

There are restrictions in both New South Wales and the Northern Territory regarding the award of liquor prizes in chance based trade promotions, as set out below:

NSW

If alcohol is awarded as a prize in a lottery trade promotion either on or off-premise, under the Community Gaming Regulation 2020, you CANNOT award to NSW winners (in total):

  • more than 20 litres of liquor where the alcohol content is less than 20% by volume; or

  • more than 5 litres of liquor where the alcohol content is greater than 20% by volume.

If running a national promotion, to work around the above limits you can specify that once the limit above has been met, cash will be awarded to any further NSW winners in lieu of the alcohol portion of the prize.

E.g. if a promotion has 3 winners, each who win 10L of alcohol with an alcohol content of less than 20% by volume and all winners are from NSW, the first two winners drawn would be awarded alcohol and the third winner drawn would be awarded the cash value of the alcohol prize in lieu of the alcohol prize.

NT

Under Gaming Control (Community Gaming) Regulations (NT) - REG 20:

  • prize offered may include liquor only if the value of the liquor comprises a minor component of the total value of the prize.

  • NT are also sensitive to skill based promotions that award liquor

  • E.g. if a prize consists of alcohol valued at RRP $100 and an iPad (valued at $469), then this will be a legally acceptable prize in NT. However, if awarding a bottle of wine valued at $600 and an iPad valued at RRP $100, then this would not be an acceptable prize in NT.

  • The following is prohibited in NT – a prize consisting:

o solely of liquor; or

o solely of liquor and money.

SA

Advertising material must not link the promotion with drinking excessive amounts of alcohol.

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