Running a promotion on Instagram
Age Restriction
To sign up to Instagram you must be at least 13 years of age. As a result, any promotion run on Instagram must be open to persons of at least 13 years old.
You can choose to increase the age limit for entry e.g. 18yrs+. A higher age limit may be required based on the product and prize advertised e.g. if promoting an alcohol product it must be 18yrs+.
Typical Mechanics
The typical entry mechanics run on Instagram require one or more of the following:
Comment on a promotional post
Tag a friend in a promotional post
Post a photo to your Instagram account with certain hashtag/s and/or account handle/s
Like a promotional post
Follow one or more Instagram pages (e.g. could be the promoter's Instagram page and/or an influencer)
What is not allowed
Under the Instagram Promotion Guidelines, Instagram does not permit mechanics where you require entrants to inaccurately tag content or encourage users to inaccurately tag content (example: don’t encourage people to tag themselves in photos if they aren’t in the photo).
Notably, the same restrictions under Facebook's terms do not apply on Instagram. And for Instagram, you CAN ask an entrant to tag a friend in a comment or follow an Instagram page as entry to a promotion.
Terms and Conditions
The following must also be included in the terms for any Instagram Promotion:
A complete release of Instagram by each entrant or participant; and
Acknowledgement that the promotion is in no way sponsored, endorsed, administered by or associated with Instagram.
Plexus ensures any terms created via the Promotion Wizard include a clause that covers the above requirements. To learn how to use the Promotion Wizard app, click here.
Instagram does NOT approve promotions
Instagram will not assist you in the administration of your promotion, and Instagram advise that if you use their platform to administer your promotion, you do so at your own risk.
Related Articles:
How to run a promotion on Facebook
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